Vegetable Serving Plate, Residential Line

1953 (pattern introduced)

Because of its low cost and easy care, plastic attracted both consumer and designer in the postwar era. Russel Wright worked with the chemical company American Cyanamid to develop a line of dinnerware from its patented plastic, Melamine. Although that venture was not successful, Wright soon found other companies to produce his designs for plastic dinnerware. Originally intended for institutional use, plastic dinnerware also found a place at home, and by 1957 Wright’s Residential line, produced by Northern Industrial Chemical, had door-to-door sales of $4 million.